February 21, 2003

Roberts Elected To New Jersey Ad Hall Of Fame

Phil Roberts, NJBA Executive Director has been named to New Jersey Advertising Hall of Fame.  He and three other candidates will be inducted by Suzanne Poor, NJ Ad Club Prez at the Hall of Fame dinner, 6:00PM, March 27, 2003 at Mayfair Farms in West Orange. Mary Lou Wallace, Chair said, “Phil’s election recognizes his leadership and valued contributions to the quality of the broadcast industry in the Garden State and long-standing support of all sectors of the nation’s and the state’s advertising community”. All New Jersey Broadcasters are urged to attend the event and pay tribute to Phil. Contact Mary at 1-888-NJBA-fone to reserve your tickets for the event. There is no charge for members.

 Essential Personnel Respond To Storm

During the recent snowstorm, Governor James E. McGreevy declared a state of emergency.  No one was permitted to drive on New Jersey roads. All members of the NJBA were able to man their posts and bring critical information to viewers and listeners because station personnel have “Essential Personnel Cards” issued by the NJBA. This card permits personnel to travel on state roads to get to their broadcasting stations. If you have not updated your essential personnel lists for 2003, please do so now. You can get the form for the cards on the NJBA website. 2002 cards are not valid in 2003. This is a member’s only benefit.

 Paul Weyland Featured Sales Trainer

Renowned Sales Trainer Paul Weyland will be the featured sales trainer at the 2003 Mid-Atlantic States Conference. Paul has become famous for his e-lessons, which are used by broadcast stations all over the country. His training will concentrate on selling the client, not the agency. In this era of NTR, selling directly to the client has become critical. Make plans to have your entire sales staff attend the conference. The conference starts at 6:00pm on June 2, with a “Hail to Caesar” welcome reception. June 3 starts at 8:00am with a salute to the New Jersey “Citizen of The Year”, Congressman Robert Andrews. Mark your calendars now and look for the conference brochure coming shortly in the mail.

 Been There, Done That

Tom Ray, Chief Engineer for WOR AM, New York will be a featured speaker during the engineering track at the Mid Atlantic States Conference. WOR was one of the first stations to convert to HD Radio. It broadcasts in HD Radio during the daytime. This is your chance to find out what is involved in the transition to HD Radio from someone who has lived through it. Your entire engineering staff, and your contract engineers need to attend this meeting. This will be a hands on…how to session. In addition, iBiquity will be conducting a session on what equipment and services are necessary to prepare for the change over at your station. Many stations in the state have announced their intention to adopt HD Radio now.  This is an opportunity to get a heads up for your staff.  Mark your calendar now and don’t miss out.

The Best of The Best and Michael Libretti Scholarship Application soon in the mail. 

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